“Zite represents the next generation of content discovery and personalized publishing, and CNN wants to help lead in that space,” said KC Estenson, general manager of CNN Digital, in the acquisition announcement. Personalized magazine app Zite was acquired by CNN in August 2011. Social magazines like Flipboard and Zite allow users to create their own personalized iPad magazine based on content shared in their social networks DIY newspaper services like Paper.li let anyone become a publisher by curating relevant articles from their network into a daily publication and Pinterest and other social bookmarking sites allow users to curate trends, objects and websites into their own personal taste graph. Pinterest reflects a larger trend towards consumers curating content that’s relevant to them.
Ironically despite the booming traffic, the site still remains in private beta, and new users need an invitation to sign up. The site has several competitors, including Svpply and Fancy, but remains the leader in traffic and mindshare. The founders raised a $27 million round of funding in October 2011, and site traffic grew 4000% from June to December 2011. Launched in 2010, the company is one of the fastest-growing social services in the world. He lists Pinterest as the most obvious example of a company that’s succeeding in building structured sets of curated content, and says it’s an evolution from private curation tools like Instapaper.
INSTAPAPER CONTENT CURATION SERIAL
“Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time,” wrote serial entrepreneur Elad Gil about the trend. The company, which has experienced exponential growth in 2011 and early 2012, reflects a shift towards social content curation.
Users “pin” objects, photos and other content to their “board,” and are connected with other users based on shared tastes and interests. The online pinboard allows people to organize and save things they like. Like Facebook, Twitter and Tumblr before it, Pinterest is becoming one of the most talked-about social startups, with the traffic and user base to back up the buzz.
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